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How to add a FAQ page to Shopify without an app

A FAQ page answers shipping, returns, sizing and warranty questions before checkout — and it does not require a paid app. This guide compares the three ways to build one and walks you through a free copy-paste section that goes live in about three minutes.

01FAQ app vs theme FAQ vs copy-paste section

There are three common ways to add a FAQ page on Shopify. Most stores only need a few dozen questions, which changes the math.

A

FAQ app (e.g. a Shopify App Store FAQ tool)

Apps add a theme app extension or embed and typically charge a monthly fee once you pass a small question limit. They load a third-party script on your storefront, and if you ever cancel, your FAQ content usually stops working until you migrate it.

Best for very large, support-heavy catalogs that need search analytics, chat handoff, or native multi-language workflows. Overkill for most stores.

B

Shopify theme FAQ page (built-in)

Create a regular page in Online Store → Pages and paste your questions as headings and paragraphs. It is free and simple, but it is a static text page: no accordion, no topic tabs, and no theme-editor blocks for the merchant to maintain.

Fine for a one-time launch FAQ; painful to keep organized as the list grows.

C

Copy-paste FAQ section (no app) — the approach in this guide

One self-contained dropin-faq.liquid file dropped into your theme’s sections/ folder. You get an accordion with category tabs, all questions editable as blocks in the theme editor, and zero monthly cost. CSS and JS are inlined, so there is no third-party request and nothing to break when an app updates.

This is the fastest path for the 90% of stores that just need a clean, maintainable FAQ page.

Bottom line: if you are comparing “best free FAQ app for Shopify”, start here instead — the copy-paste section gives you the same FAQ page result with no subscription, no external script, and no vendor lock-in. Try the free FAQ Accordion section first.

02Step-by-step: add the FAQ section

Six steps from copy to a live FAQ page. The same flow works for every section in the library.

1

Copy the FAQ section code

Open the FAQ Accordion section page and click Copy full .liquid code. The complete source — HTML, CSS, JavaScript and schema — lands in your clipboard. No accounts, no apps, no checkout.

2

Open the theme code editor

Shopify admin→Online Store→Themes→…→Edit code

Work on a duplicated draft theme first so you can preview before publishing. Find the sections/ folder in the file tree on the left.

3

Create a new section file

Click Add a new section under sections/, pick the liquid type, and name it dropin-faq (the .liquid suffix is added automatically).

4

Paste and save

Delete the placeholder code Shopify generates, paste the copied section, and hit Save. If saving fails, you most likely left the default code behind and now have two {% schema %} blocks — select all, delete, and paste again.

5

Add the section to a page

In the theme editor (Customize), open the page template where the FAQ should live — often the product page or a dedicated “FAQ” custom page. Click Add section, search FAQ, and insert it. It ships with ready-to-preview default questions.

6

Preview and publish

Click Preview, confirm the accordion opens and the topic tabs switch, then check desktop and mobile widths. When it looks right, publish the draft theme. The whole loop is under five minutes.

Tip: want the FAQ as a section inside an existing page rather than a separate page? You can add this section to the product, collection or blog template too — a FAQ accordion on the product page answers objections right where shoppers decide.

03What to put in a FAQ page

A FAQ page earns trust by answering the questions shoppers actually ask before buying. For most DTC stores this template covers 90% of the tickets:

1

Shipping

Processing time, delivery time per region, free-shipping threshold, and order tracking. “How long does shipping take?” is the single most asked question in ecommerce.

2

Returns & exchanges

Return window, who pays return shipping, condition requirements, and how to start a return. Clear returns copy directly lowers pre-purchase anxiety.

3

Sizing & fit

Size chart reference, “does this run true to size?”, and how to compare with a favorite existing item. Essential for apparel, footwear and furniture.

4

Payment & security

Accepted payment methods, installment options (Klarna, iDEAL, Apple Pay), and how card details are protected.

5

Warranty & care

Warranty length, what is covered, and care instructions. For higher-ticket items this is a trust-builder, not a footnote.

6

Contact & support

“How do I reach support?”, response times, and hours. Close the FAQ with a clear path to a human.

Use the category field on each FAQ block to create tabs — “Shipping”, “Returns”, “Sizing” — so a long list stays scannable instead of becoming a wall of text.

04FAQ

Quick answers to the questions merchants ask most when adding a FAQ page.

Do I need an app to add a FAQ page to Shopify?

No. A FAQ page is just a page template with a FAQ section in it. The dropin-faq section is one copy-paste .liquid file — no app, subscription or third-party script.

What is the difference between a FAQ app and a copy-paste section?

Apps add a monthly cost, load external scripts, and tie your content to their platform. A copy-paste section is free, inlines its CSS/JS, and keeps every question in the theme editor like a native Shopify section.

Will the section work with Dawn or my theme?

Yes — any Online Store 2.0 theme (Dawn, Prestige, Sense, Impulse and similar). The section uses a di- namespace and never depends on theme classes or global CSS/JS.

How do I edit the questions after installation?

In the theme editor, select the FAQ section and edit the FAQ Item blocks on the right. Questions, answers and categories are plain settings — no code required.

Can I group questions by topic?

Yes. Each block has a category field and the section builds topic tabs automatically — great for a FAQ page that mixes shipping, returns and sizing.

Will it slow my store down?

No. CSS/JS stay inside the section and only load on pages that use it. There is no external request, so pages without the section are completely unaffected.

Get the free FAQ section

Copy dropin-faq.liquid, paste it into your theme, and add it in the editor. Free to use, no app, no account.

Open the FAQ Accordion section Back to the install guide

Prefer a different look? The library also ships FAQ Simple, FAQ Cards, and five more FAQ styles — all copy-paste, all app-free.